East Carolina's mascot is a pirate so the opportunities for themed items to give out to recruits is almost limitless. That includes scholarship offers which they made to look like actual pirate scrolls.
Today it becomes ECU official! August 1 = ☠️🏈 Senior Offer Letters #P1R8TES pic.twitter.com/P2P0ONXZK5
— ECU Football (@ECUPiratesFB) August 1, 2017
It's a fantastic marketing scheme and would have gotten them some sweet publicity if they hadn't committed the ultimate internet sin by having two typos in there. People on Twitter found them pretty quickly and let the team know their mistake in some not-so-subtle ways.
Scholarhip pic.twitter.com/mppWlplCe1
— Greg Stecher (@StecherGreg) August 1, 2017
— Greg Stecher (@StecherGreg) August 1, 2017
So not only did the Pirates misspell "scholarship" but also misspelled "undaunted". This could have all been avoided by just employing a spell checker or proofreader. The team has said they are sending out a revised version of the offer, but the damage has been done for the most part now.
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